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your calling is our mission.

At Lifeway, we equip people of all ages and backgrounds for the most important mission in the world: making disciples of Jesus Christ. Whether you’re a maker or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about equipping the church, we have a place for you.  

what's in a name?

Jesus told him, “I am the way, the truth,
and the life. No one comes to the Father
except through me.”
John 14:6 CSB 


At Lifeway, we create resources, events, and experiences to serve churches and help people live life in pursuit of Jesus Christ. 


for the church since 1891

Dr. James M. Frost, Lifeway's first president, had a desk, a corner of a newspaper office, and a little money he borrowed from his wife's estate. More importantly, he had a vision for an organization that would help churches teach God's Word, develop leaders, and impact the culture. He put these together to begin what is known today as Lifeway. 

 Today, Lifeway’s ministries reach across the United States and around the world through millions of Christian products used in more than 160 countries. What started with Dr. Frost’s vision has resulted in millions of changed lives. 

The Sunday School Board (now Lifeway) launched with Dr. James Frost at the helm. The first Sunday School periodical, Kind Words, arrived at churches in 1892.


First book published: The Story of Yates the Missionary


Introduced our first VBS curriculum


Broadman Press (B&H Publishing Group) formed


Le Fe Bautista, first Spanish publication, released


First student camp launched (Centrifuge, now Fuge Camps)


Sunday School Board changes its name to Lifeway


Lifeway releases new Christian Standard Bible


Ben Mandrell becomes Lifeway’s 10th president


Lifeway rebranded with new mission and values


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our mission

We exist to honor God and serve churches by designing trustworthy experiences that fuel ministry.

we strive first to honor God
This applies to our work and our personal lives. Faith is not just a prerequisite for our work; it is the reason we do the work.  

we serve churches 
Because the church is God’s vessel for sharing His gospel, we’re committed to supporting the church in our work and in our own church communities.

design is more than visual
From new products to camps and events, from online tools to our phone calls with customers, we ensure that every touch point is designed to solve specific needs for our customers as they do the work of the church.

trustworthiness begins with God’s Word
We root everything we do in the truth of Scripture. Our love of God’s Word is evident in the way we serve and support churches as they make disciples.

experience is everything
Our brand exists in the lives, minds, and experiences of the people we serve, and we strive to delight them with every impression. 

resources fuel ministry 
Everything we do is done with a ministry purpose in mind and created by people who strive to be faithful, joyful, down to earth, and by your side

we work for transformation
We're guided by five values. These shared convictions drive us to make consistent decisions, and inspire us to act—or choose when not to act.  


treasure biblical truth


care about character


be better together


create customer delight


chart what's next

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We believe in the power
of God’s Word to change the world.

“All Scripture is inspired by God and is profitable for teaching, for rebuking, for correcting, for training in righteousness, so that the man of God may be complete, equipped for every good work.”

2 Timothy 3:16–17 

here's how we treasure biblical truth


to do whatever is necessary to ensure that our work is rooted in the unchanging truth of God’s Word.


ourselves personally to studying and sharing God’s Word as the continual source of strength to all people.


the goodness and beauty of God by presenting His timeless Word in a 21st-century context.

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about character

We believe God sees the heart.

“Humans do not see what the Lord sees, for humans see what is visible, but the Lord sees the heart.”

1 Samuel 16:7

here's how we care about character


with humility, driven by Christ's teaching to love God and love people.

ourselves to Christ and the church, and to help each other live above reproach.

to never compromise our convictions or beliefs for financial gain.

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be better together

We believe in the power
of team spirit.

“Iron sharpens iron, and one
person sharpens another.”

Proverbs 27:1

here's how we're better together

as a team, relating to each other with openness, honesty, and transparency, because we know working together is always better.

and respect one another. We get excited about working together, sharing ideas, and having fun.


each other the benefit of the doubt, assuming the best of intentions. We receive feedback with humility and embrace healthy conflict.

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create customer delight

We believe the church is worthy of our best.

“Love one another deeply as brothers and sisters. Take the lead in honoring one another.”

Romans 12:10 

here's how we create customer delight

experiences that are inspiring, effective, impactful, and easy to use. We deliver more than we promise.  

in resources that produce the greatest ministry impact locally, globally, and digitally. 


on being relational, not just transactional, because relationships matter. 

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chart what's

We believe we are called to help the church thrive in the future.

“And I also say to you that you are Peter, and on this rock I will build my church, and the gates of Hades will not overpower it.”

Matthew 16:18  

here's how we chart what's next:

challenges and opportunities facing ministry leaders, innovating ways to deliver unchanging truth in changing times.  

conversations that shape church practice, using research to spark moments of optimism for what’s possible. 

ourselves accountable and encourage each other to be our best today and even better tomorrow.  

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how we will do it: 

We are committed to the health and ministry of the church as we work to multiply our impact, create resources that add value to the church, and foster a culture that nurtures our best work. 


We are primarily focused on the church leader and disciple-maker, multiplying our capabilities around what we do best, and investing in becoming a true partner that is known and trusted in their ministry work. 


We are passionate about listening to the customer so we offer value and stay relevant. We continually strive to make our resources and experiences easy to use by ensuring we get the basics right before moving into other areas. 


We cultivate a culture where every person is equally valued as an important kingdom worker. We invest in an employee experience of engagement, respect, ministry passion, community, belonging, and the opportunity to develop spiritual and professional gifts. 

for the church, by the church.  

Behind every support specialist, Bible study editor, graphic designer, and accountant is a Sunday School teacher, kids volunteer, or small group leader. And we’re all in it for the same reason—to fuel the church’s mission of making disciples. Because it’s our mission, too.

Is your calling our mission?  

Join Team Lifeway - explore career opportunities, or connect with us to learn more and discover how faith works at Lifeway - and how you can, too.

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